Archive for the tag "user_exerience"
While some students come to college with complete certainty about their major, many others are less than totally committed to their declared major or they are clearly undecided. For all those students who have yet to completely settle on their choice of major, the experience they have in interaction with an individual faculty member is […]
While it’s not always the case, on those occasions when I come across a position description for a user experience librarian or hear an existing user experience librarian describe his or her job, it primarily comes across as a description of a usability professional. By that I mean someone with expertise in designing, evaluating or […]
Most of us are familiar with the concept of the disruptive innovation that was introduced by Harvard business professor Clayton Christensen. The gist of the disruptive innovation (or technology) is that all organizations have potential competitors that can take their market share based on creating a new idea, product or service that will offer more […]
A good user experience should encourage people to buy a product or use a service. Because it is both different and memorable, a well designed user experience Â should motivate people to choose one product or service over potential competitors. Why then, doesn’t it seem to be working for Starbucks right now? If what made Starbucks […]