If you have yet to discover interactions magazine (yes – small “i”), then the current issue is must reading for you – and I think you’ll become a regular subscriber. Describing itself as a magazine about “experiences, people and technology”, interactions is good regular reading for anyone interested in learning more about the design professions. The current issue for March/April 2010 (v.17 n.) is a special issue that features several articles about design thinking.
In prefacing issue, co-editors Richard Anderson and Jon Kolko write:
Popular discussion of “design thinking” has reached a point of frenzy. Unfortunately, there is often little depth to the discussion, and for many, the topic remains elusive and vague. While each issue of interactions has included articles about or reflecting the application of design thinking, this issue addresses the topic a bit more directly.
The goal of the issue is to offer greater in depth discussion about design thinking to engage us in thinking about what it is and what it can offer.
Articles in this issue cover topics such as what it means to have design literacy, improving relationships between design teams and business teams, and several other articles focus on interaction design and design research. The issue features several well recognized thought leaders in design, such as Roger Martin and Don Norman. My favorite article is the issue is titled “Design Thinking in Stereo” and it does a compare and contrast number on the design thinking philosophies of Roger Martin and Tim Brown, using information found in the newest books authored by these two prominent design thinkers. I find the two discuss similar ideas using different approaches and examples. For example, Brown describes design thinking as the three “I’s”, Ideate, Inspire and Implement. Martin uses his “knowledge funnel” (mystery, heuristic, algorithm) to explain the business cycle and how it can lead to exploitation and failure, and how design thinkers can better achieve an “explore and exploit” cycle. Since I enjoy reading the works of both, this was a worthwhile article.
I think you’ll find the articles about design and design thinking to be worth your time. If an inspiration hits you while reading any of the articles, please share it here.