“Hard skills from a soft science” is the tagline that the MIT Sloan Management Review gives to the special design thinking report that is found in the July 2009 issue. Unfortunately only subscribers can access the full-text articles online, but I was able to access all of them through my library’s ProQuest ABI/Inform database. It provides a mix of articles that are either essays or interviews with designers. Of special interest are:
* “Designing Waits That Work” – an article by Don Norman on how to use design to create a better user experience for customers that must wait to receive a service.
* “Problem Solving by Design” – insights into problem solving from John Shook’s new book Managing to Learn that examines the “problem finder” role played by designers.
* “How to Become a Better Manager…By Thinking Like a Designer” – an interview with expert presenters Nancy Duarte and Garr Reynolds in which they discuss how to design presentations that both influence and persuade.
And don’t miss a short essay by Matthew May, “Elegance by Design: The Art of Less” in which he explains how great designers use the skill of subtraction to create elegant solutions.
I found much great reading here with lots of ideas worth contemplating. I regularly follow the blogs of Norman and Reynolds so some of the concepts here were a bit more familiar. But if you are just discovering design thinking this issue is a must read.