He may not be as well known as IDEO CEO Tim Brown, but If any one person truly represents what IDEO is about that might be David Kelley, one of the principal leaders of the world famous design firm. You might know Kelley from The Deep Dive or his TED talk. He is an enthusiastic [...]

A good user experience should encourage people to buy a product or use a service. Because it is both different and memorable, a well designed user experience  should motivate people to choose one product or service over potential competitors. Why then, doesn’t it seem to be working for Starbucks right now? If what made Starbucks [...]

My last post focused on understanding what UX is and isn’t, and offered several resources for further reading. This post follows up on that with a link to another resource worth exploring if you would like to expand your understanding of UX and in particular the importance of design in creating a great user experience. [...]

Since November of 2008 I’ve done a few presentations in which user experience (UX) was featured in some way. I hope that some of those who attended them are now following this blog. In addition, I was pleased that Blake Carver included DBL in his “List of Blogs to Read in 2009” (thanks Blake!). The [...]