shiny new toys
Interesting graphic in the back of the current Harvard Business Review. A nice warning not to rely on shiny new toys to drive interest, but rather we need consider the real issues/barriers preventing success and start there. Think of this as the librarian behind the reference desk– you get shiny new web tools or even a new physical desk for that matter– but is that really the solution– or is there a problem with the model instead?
Posted by Brian Mathews on May 11th, 2008 under Design Thinking.
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