That’s what I originally titled a new article I authored for American Libraries. The editors at American Libraries renamed the article “Design Thinking” and published it in the January-February 2008 issue. Some of you may get AL, others can pick up a copy at the American Libraries Association Midwinter Conference in Philadelphia (they give out copies of the latest AL issue there), but if neither of those options works for you I have received permission from the folks at American Libraries (much appreciated!) to make a copy available on my website. I hope you enjoy the article, and look forward to any feedback or comments. I’m always open to your ideas for what I can do better to more effectively communicate about design thinking and its applications for the library profession.