In past work John Shank and I have drawn parallels between some core elements of instructional design and design thinking. For example, both begin with efforts to understand users. Both involve prototyping to develop an appropriate product. And both incorporate efforts to evaluate outcomes to determine if the product, as designed, achieved the desired solution. [...]

Whenever introducing a new idea or concept to your colleagues there’s a possibility that they might encounter some difficulty in grasping it. Then again, it’s important to develop a message or way of introducing this new idea that makes it easier to grasp. I think that’s the point of developing a “sticky” message. It’s the type [...]

The September 10, 2007 issue of BusinessWeek contains the latest IN:Inside Innovation supplement. If you don’t have the paper issue handy the supplement is available in online format. The focus of this edition of IN is collaboration. Featured articles include ones that explore how IBM gets its innovation networks to work, how 10 top innovators [...]

I’ve always found it a bit of a challenge to find good, short, memorable messages that can provide a simple but powerful way of communicating the concepts behind design thinking. I’m currently reading the book Made to Stick (great read BTW – more on it later), and that’s already providing some good ideas on how to [...]