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Latest IN Looks At Innovation

The June 11, 2007 issue of BusinessWeek features the latest installment of IN (Inside Innovation), a special section dedicated to articles about innovation, design, creativity, and more. Articles in this special supplement to BusinessWeek include a look at the tension between efficiency and creativity at 3M, how companies are creating secure environments in virtual worlds, the impact of six sigma on innovation, and some re-design stories.

Those interested in keeping track of activity in social networks will find two charts of interest. One graphic shows that while the use of social networks and media is growing rapidly (an increase of 668% in web traffic at these sites in the past year) very few users actually create content. Another graphic illustrates what different categories of people are doing (creators, commentors, collectors, etc.)  in social networks and breaks down the participants by age group. Those under 26 (young teens, youth and genY) are the biggest contributors – no surprise there.

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