http://dbl.lishost.org/blog/2007/03/23/design-for-local-audiences/ Just another WordPress weblog Tue, 07 Feb 2012 15:51:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://dbl.lishost.org/blog/2007/03/23/design-for-local-audiences/comment-page-1/#comment-65 jsstover Mon, 26 Mar 2007 20:47:37 +0000 http://dbl.lishost.org/blog/2007/03/23/design-for-local-audiences/#comment-65 Steven: I completely agree with you here. I've written a number of blog posts on this topic as it relates to marketing library services, but I think this "niche-ification" is a part of an overall trend in the marketplace toward more specialized and customized services. My successes on-campus have almost always related to particular initiatives going on within the university or my ability to help patrons with projects, etc., rather than by promoting the fact that "libraries are good" in general. People want to know how we can help them succeed in their individual endeavors so that our offerings are relevant to them at a particular time and place. To succeed, librarians have to know their environments inside and out and target services appropriately. Steven: I completely agree with you here. I’ve written a number of blog posts on this topic as it relates to marketing library services, but I think this “niche-ification” is a part of an overall trend in the marketplace toward more specialized and customized services. My successes on-campus have almost always related to particular initiatives going on within the university or my ability to help patrons with projects, etc., rather than by promoting the fact that “libraries are good” in general. People want to know how we can help them succeed in their individual endeavors so that our offerings are relevant to them at a particular time and place. To succeed, librarians have to know their environments inside and out and target services appropriately.

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