http://dbl.lishost.org/blog/2007/02/21/creativity-and-innovation-two-sides-of-the-same-coin/ Just another WordPress weblog Tue, 07 Feb 2012 15:51:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://dbl.lishost.org/blog/2007/02/21/creativity-and-innovation-two-sides-of-the-same-coin/comment-page-1/#comment-27 steven bell Sat, 24 Feb 2007 02:17:48 +0000 http://dbl.lishost.org/blog/2007/02/21/creativity-and-innovation-two-sides-of-the-same-coin/#comment-27 In an earlier post I made a reference to IDEO, perhaps the world's most recognized design firm. While I'm sure they've got lots of creative minds within the firm, IDEO is not know for its creations. Rather they are recognized for their innovations. What they most do is take existing products and look at them in very different ways so as to determine how to create change that makes the product easier to use. IDEO may take its products through thousands of different iterations as they study how people use the product. So thanks for pointing out the differences between creativity and innovation as they are quite different - and we need to better understand what stimulates us to be creative as well as innovative. In an earlier post I made a reference to IDEO, perhaps the world’s most recognized design firm. While I’m sure they’ve got lots of creative minds within the firm, IDEO is not know for its creations. Rather they are recognized for their innovations. What they most do is take existing products and look at them in very different ways so as to determine how to create change that makes the product easier to use. IDEO may take its products through thousands of different iterations as they study how people use the product. So thanks for pointing out the differences between creativity and innovation as they are quite different – and we need to better understand what stimulates us to be creative as well as innovative.

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