Comments on: An Introduction – Jill Stover http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/ Just another WordPress weblog Tue, 07 Feb 2012 15:51:38 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jill Stover http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/comment-page-1/#comment-20 Jill Stover Fri, 16 Feb 2007 18:06:25 +0000 http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/#comment-20 Thanks for the enthusiasm, Donna! It's interesting that Steven brings up the idea that "marketing is also creating needs." This opinion is hotly debated in marketing circles, and I happen to believe (at least for now) that marketing doesn't create needs. Even products that are seemingly superfluous serve some kind of underlying need (need to belong, need to achieve, and so on). Creative marketers and librarians can tap into those needs with their products and services. Marketing is a tool for uncovering and serving those basic and higher-level needs common to all. Ronke: Thanks for your thoughts on research - they're well-taken. Thanks for the enthusiasm, Donna!

It’s interesting that Steven brings up the idea that “marketing is also creating needs.” This opinion is hotly debated in marketing circles, and I happen to believe (at least for now) that marketing doesn’t create needs. Even products that are seemingly superfluous serve some kind of underlying need (need to belong, need to achieve, and so on). Creative marketers and librarians can tap into those needs with their products and services. Marketing is a tool for uncovering and serving those basic and higher-level needs common to all.

Ronke: Thanks for your thoughts on research – they’re well-taken.

]]> By: Ibironke Lawal http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/comment-page-1/#comment-16 Ibironke Lawal Wed, 14 Feb 2007 15:29:24 +0000 http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/#comment-16 Congratulations to the people whose vision it is to start this blog. I like the idea of having a blog devoted to designing better libraries. While we talk about what our users need and how best to serve them, we should also remember how crucial research is in our profession. We need to do more empirical basic research to develop theories, applied research to improve our profession and action research for direct application to the immediate workplace. Hence when we talk about how great our libraries are, we will have research to back it up. The Library profession is lagging behind in this area. Congratulations to the people whose vision it is to start this blog. I like the idea of having a blog devoted to designing better libraries. While we talk about what our users need and how best to serve them, we should also remember how crucial research is in our profession. We need to do more empirical basic research to develop theories, applied research to improve our profession and action research for direct application to the immediate workplace. Hence when we talk about how great our libraries are, we will have research to back it up. The Library profession is lagging behind in this area.

]]> By: StevenB http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/comment-page-1/#comment-13 StevenB Tue, 13 Feb 2007 21:32:13 +0000 http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/#comment-13 Marketing is also creating needs, not just identifying them. We can use marketing to entice our users to believe, rightfully so, that using our information products will make them academically successful. So I would be interested in finding ways to create a bigger market for our products. Marketing is also creating needs, not just identifying them. We can use marketing to entice our users to believe, rightfully so, that using our information products will make them academically successful. So I would be interested in finding ways to create a bigger market for our products.

]]> By: Donna http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/comment-page-1/#comment-11 Donna Tue, 13 Feb 2007 18:08:00 +0000 http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/#comment-11 What a great blog start! While we do great work in libraries, there's always room for improving, changing and morphing into a greater entity. Same can be said about our patrons--changing, morphing and improving! What a great blog start! While we do great work in libraries, there’s always room for improving, changing and morphing into a greater entity.
Same can be said about our patrons–changing, morphing and improving!

]]> By: Brian Mathews http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/comment-page-1/#comment-8 Brian Mathews Tue, 13 Feb 2007 16:48:31 +0000 http://dbl.lishost.org/blog/2007/02/13/an-introduction-jill-stover/#comment-8 Marketing? Libraries don't need marketing. We know what our patrons need! Marketing? Libraries don’t need marketing. We know what our patrons need!

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