Since becoming the Undergraduate Services Librarian at Virginia Commonwealth University, I’ve been fascinated by anything and everything service-related – developing and implementing services, evaluating them, promoting them – you name it. As a new professional, I had (and still have) lots of questions about how to provide our undergraduates with the best services possible. To find answers, I turned to the field of Business, and Marketing in particular. Through coursework, a hefty amount of reading, talking with professionals, and trial and error, I’m discovering many useful models and approaches that librarians would do well to adopt. I write about these findings in my blog, Library Marketing, and, to a lesser extent, on KnowThis.com. When Steven Bell approached me about participating in Designing Better Libraries, I eagerly accepted his offer because it presented an intriguing opportunity to view library services through a unique lens – design. Design as we’re thinking of it, much like Marketing, involves carefully constructing user experiences that are meaningful and useful. I’m excited to see where this project goes and to hear your comments and insights.
For my part, I’m going to focus much of my exploration on DBL on creativity and innovation. Innovation gets a lot of attention in the Business literature these days, as well as in other places. I plan to begin my participation in DBL by writing about what this literature has to say on the topic. In doing so, I hope to establish a foundation we can build on and begin to get a firm footing on what innovation is, its importance, and how we can foster innovation-friendly library environments and practices.
My next post will begin to address some of these questions by investigating what it means to be creative/innovative and why we should be talking about these issues in the context of designing better user experiences. I’ll then begin a series of literature reviews to get the discussion moving. From there, who knows. (Not knowing where exactly this will lead is part of the fun!) Also, don’t be surprised if Marketing topics pop up along the way.
I hope you’ll enjoy following this blog and sharing your own thoughts.
Thanks for reading!